Mobile apps are approaching 60% of our total digital time spent. comScore reports that mobile platforms now represent 67% of our digital media minutes.While people increasingly turn to apps for more of their online time, retail apps have failed to connect with consumers. However, as retail knows all too well, shoppers rarely conform to conventional "wisdom." Unlike many other markets, retail has been challenged to secure consistent mobile app engagement. "There's an app for that," or so says the conventional wisdom.
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